BSCOOL® Exclusive Distributor Programme

Become the Exclusive BSCOOL Distributor in Your Market

BSCOOL is a creative activity brand for girls aged 3–15. We create fun, giftable products that kids love and parents buy again and again. We appoint one Exclusive Distributor per market, backed by a written territory agreement.

The BSCOOL girls

Why BSCOOL

A Girl-First Brand

A girl-first brand that celebrates girlhood, creativity, confidence and self-expression, from toddler to grown-up.

Two girls laughing as they build faces in a BSCOOL sticker book

Why BSCOOL

Creativity

A fun way for girls to explore their style, interests and personality.

Girl in a pilot hat and cardboard wings being lifted up to fly

Why BSCOOL

Empowering

Helping girls express who they are and discover their confidence.

Girl painting a mermaid with a BSCOOL watercolour set

Why BSCOOL

Imagination

Creative play that helps girls express themselves and believe in their ideas.

The range

Product Categories

A complete range of creative kits designed to inspire imagination, confidence and self-expression.

  • BSCOOL Sticker Book kits

    Sticker Book

    Create endless looks, stories and styles with imaginative sticker play.

  • BSCOOL Beauty Activity Kit kits

    Beauty Activity Kit

    Little creators explore beauty, style and self-expression.

  • BSCOOL Activity Books kits

    Activity Books

    Colouring, stickers and puzzles that turn ideas into colourful creations.

  • BSCOOL Pretend & Play kits

    Pretend & Play

    Mix, match and create new characters through storytelling.

  • BSCOOL Plushies kits

    Plushies

    Soft, cuddly friends made for birthdays, holidays and everyday surprises.

  • BSCOOL DIY Kits kits

    DIY Kits

    Hands-on projects that let girls make something all their own.

One Brand. Endless Creative Possibilities.

From first stickers to fashion, beauty and craft experiences, BSCOOL gives girls the freedom to imagine, create and express themselves.

See all products

New drops every quarter

Always Something New

We develop new products continuously, so the range on your shelf keeps refreshing season after season.

  • We follow the trends

    Our design team tracks what girls are into right now — the characters, the colours, the themes — and turns it into product while it is still current.

  • We analyse what sells

    We sell our own range, so we see the real sell-through data. What performs gets extended; what does not gets replaced.

  • We build from customer requests

    Distributors and retailers tell us what their market needs. Those requests go straight into the development calendar.

Display solutions

Ready to Sell

Packaging, counter displays and floor displays arrive retail-ready. You do not have to build the presentation yourself.

A BSCOOL shop-in-shop with a floor display, a spinner rack and a wall bay of sticker books
Shop-in-shop

A full BSCOOL section, ready to install

  • Tall BSCOOL floor display of sticker books in a toy-shop aisle
    Against the wall

    Floor display

  • BSCOOL aisle-end display with a heart-shaped header and sticker books
    In the aisle

    Middle display

  • Shelf of BSCOOL sticker and activity books in face-out display trays
    At the till

    Counter display

Where BSCOOL already sells

Loved Around the World

The brand is live on major online marketplaces and on shelves across three continents.

  • 3

    Online marketplaces

  • 13

    Countries

  • 100%

    Retail shelves

Voices From Our Distributors

“We are worried we sold out the container before it even arrives. Please make the second shipment as fast as possible!”

“Your communication and enthusiasm make things go fast.”

Testing & compliance

Built to the Highest Standard

Compliant with European, US and Canadian regulation. Compliance is built into the product before it ever reaches you, so you can list, ship and sell without adding a testing programme to your own costs.

  • ASTM F963 children's product certificate

    USA

    ASTM F963

  • EN71 test report and certificate of conformity

    Europe

    EN71 Certified

  • Sedex members ethical trade audit report

    Ethical trade

    Sedex Approved

  • Full test reports available on request
  • Sedex membership ID available
  • Ready for retailer compliance checks

FAQ

Questions Distributors Ask

Which markets are still open?

BSCOOL is already selling in thirteen countries across Europe, Africa and Australia, and we run the brand directly on the major online marketplaces in our core English-speaking markets. That still leaves a large part of the world unrepresented, and we are actively appointing partners in those territories. Rather than publish a live list here, which would tell our existing partners and our competitors more than it tells you, we check availability market by market on the first call. Tell us the country or region you cover and we will confirm straight away whether it is open, whether it is spoken for, or whether it is available on a limited basis while another partner is being wound down.

What are your minimums?

Minimum order quantities are set per market rather than published as one global figure, because a distributor covering a single country needs a very different opening order from one covering a whole region. The number depends on which categories you want to carry, whether you need localized packaging, and how you plan to ship. In practice most first orders are sized around a full container or a shared container, which is what makes the landed cost work in your favour. We walk through the arithmetic with you on the first call so you can see exactly how the minimum, the landed cost and your retail margin fit together before you commit to anything.

Do you provide retail displays?

Yes. We design and supply both counter displays and free-standing floor displays, and we treat them as part of the product rather than an extra you have to source yourself. They ship flat, build in minutes without tools or fixtures, and hold a full BSCOOL assortment so the brand lands in store as a recognisable section rather than a few loose items on a shelf. Retailers consistently tell us this is what makes the difference between a trial order and a repeat one, because the display does the merchandising work for them. We can also adapt display sizing to the shelf and floor space typical of your market.

How do I get pricing?

Pricing is shared on a 20-minute call rather than published on this page, because distributor pricing depends on your market, your order size and whether you need localized packaging. Book a meeting and tell us which categories interest you. After the call we send you the full distributor price list, the terms, the display options and, where it makes sense, physical product samples so you can put the real thing in front of your buyers. There is no obligation attached to any of it. Most distributors use that first call to work out whether the margins support their retail structure before going any further.

Can I become a BSCOOL distributor?

If you already sell into toy, book, stationery or gift retail in your market, then yes. We look for partners who have live retail accounts and know how to get a new brand listed, because that is the part we cannot do from here. You do not need to be a large operation. Several of our partners are small, focused distributors who cover one country extremely well, and they outperform much bigger companies who treat us as one line among thousands. Tell us which market you cover, which retailers you supply and what kind of volume you are planning, and we will set up a call.

Can I get exclusivity in my market?

Yes. From a certain order volume we give you exclusive rights to your market, secured for either six or twelve months, and it can be extended. Exclusivity means we will not appoint another distributor in your territory or supply retailers there directly for the duration of the agreement, so the work you put into building the brand stays yours. The threshold and the term are set per market and written into the distribution agreement rather than agreed informally. If you are not ready for exclusivity from the start, we can begin on a non-exclusive basis and move you onto an exclusive agreement once the volume is there.

Are your products safe and compliant for my market?

Yes. BSCOOL products are built to comply with European, US and Canadian regulation, and compliance is handled before the goods reach you rather than afterwards. This matters because sourcing from China usually means carrying the testing and documentation burden yourself, which is slow, expensive and easy to get wrong. With BSCOOL that work is already done, so you can list and ship without adding a testing programme to your own costs. If your market has requirements beyond those three regions, raise it on the first call and we will tell you honestly whether we already meet them or what would be involved.

Let's talk

Ready to Grow BSCOOL in Your Market?

Three steps, starting with a 20-minute call.

  1. Step 1: Tell us about your market

  2. Step 2: Meet with our Team

  3. Step 3: Review the opportunity