BSCOOL® Exclusive Distributor Programme

Become the Exclusive BSCOOL Distributor in Your Market

BSCOOL is a creative activity brand for girls aged 3–15. We create fun, giftable products that kids love and parents buy again and again. We appoint one Exclusive Distributor per market, backed by a written territory agreement.

The BSCOOL girls

Why BSCOOL

A Girl-First Brand

A girl-first brand that celebrates girlhood, creativity, confidence and self-expression, from toddler to grown-up.

Girl making heart hands over a chalk rainbow

Why BSCOOL

Creativity

A fun way for girls to explore their style, interests and personality.

Girl smiling in knitted arm warmers

Why BSCOOL

Empowering

Helping girls express who they are and discover their confidence.

Girl at her dressing table with a pink bow

Why BSCOOL

Imagination

Creative play that helps girls express themselves and believe in their ideas.

The range

Product Categories

A complete range of creative kits designed to inspire imagination, confidence and self-expression.

  • BSCOOL Sticker Studio kits

    Sticker Studio

    Create endless looks, stories and styles with imaginative sticker play.

  • BSCOOL Fashion & Beauty Studio kits

    Fashion & Beauty Studio

    Little creators explore beauty, style and self-expression.

  • BSCOOL Dress-Up Stories kits

    Dress-Up Stories

    Mix, match and create new characters through storytelling.

  • BSCOOL Create & Colour kits

    Create & Colour

    Hands-on activities that turn ideas into colourful creations.

  • BSCOOL Gift-Ready Creativity kits

    Gift-Ready Creativity

    Beautifully packaged sets made for birthdays, holidays and everyday surprises.

One Brand. Endless Creative Possibilities.

From first stickers to fashion, beauty and craft experiences, BSCOOL gives girls the freedom to imagine, create and express themselves.

See all products

New drops every quarter

Always Something New

We develop new products continuously, so the range on your shelf keeps refreshing season after season.

  • We follow the trends

    Our design team tracks what girls are into right now — the characters, the colours, the themes — and turns it into product while it is still current.

  • We analyse what sells

    We sell our own range, so we see the real sell-through data. What performs gets extended; what does not gets replaced.

  • We build from customer requests

    Distributors and retailers tell us what their market needs. Those requests go straight into the development calendar.

Display solutions

Ready to Sell

Packaging, counter displays and floor displays arrive retail-ready. You do not have to build the presentation yourself.

A full BSCOOL shop-in-shop section with wall bays, a spinner and side displays
Shop-in-shop

A full BSCOOL section, ready to install

Wall bay, spinner and side displays working together as one brand area.

  • BSCOOL floor display standing against a toy-shop wallAgainst the wall

    Floor display

    Ships flat, builds in minutes, holds a full assortment. Free-standing, no fixtures needed.

  • BSCOOL middle display in a toy-shop aisleIn the aisle

    Middle display

    Sized for a standard aisle end or a free corner. Turns unused floor space into a BSCOOL shop-in-shop.

  • BSCOOL counter display near the tillAt the till

    Counter display

    Face-out packaging that a child can read from a distance, at their own eye level.

Where BSCOOL already sells

Loved Around the World

The brand is live on major online marketplaces and on shelves across three continents.

  • 3

    Online marketplaces

    BSCOOL is listed and selling on the major online marketplaces in our core English-speaking markets, run by our own team.

  • 13

    Countries

    Distributors and retail partners carry the range across Europe, Africa and Australia — every one of them a market we have already shipped into.

  • 100%

    Retail shelves

    From independent toy and gift shops to national chains, BSCOOL sits on shelves as a branded section, not a loose SKU.

Selling direct on

  • Amazon US
  • Amazon UK
  • Amazon Canada
  • Retail partners worldwide

Voices From Our Distributors

“We are worried we sold out the container before it even arrives. Please make the second shipment as fast as possible!”

Distributor, Estonia

“Your communication and enthusiasm make things go fast.”

Distributor, Australia

Testing & compliance

Built to the Highest Standard

Compliant with European, US and Canadian regulation. Compliance is built into the product before it ever reaches you, so you can list, ship and sell without adding a testing programme to your own costs.

  • ASTM F963 children's product certificate

    USA

    ASTM F963

    US toy safety standard met across the full range. Ready to sell into North American retail from day one.

  • EN71 test report and certificate of conformity

    Europe

    EN71 Certified

    Full European toy safety compliance. All products carry test reports ready for any EU retailer or distributor.

  • Sedex members ethical trade audit report

    Ethical trade

    Sedex Approved

    Ethical supply chain, audited manufacturing, fair labor standards. Required by Tesco, Carrefour, ALDI and major European chains.

  • Full test reports available on request
  • Sedex membership ID available
  • Ready for retailer compliance checks

FAQ

Questions Distributors Ask

Which markets are still open?

BSCOOL is already selling in thirteen countries across Europe, Africa and Australia, and we run the brand directly on the major online marketplaces in our core English-speaking markets. That still leaves a large part of the world unrepresented, and we are actively appointing partners in those territories. Rather than publish a live list here, which would tell our existing partners and our competitors more than it tells you, we check availability market by market on the first call. Tell us the country or region you cover and we will confirm straight away whether it is open, whether it is spoken for, or whether it is available on a limited basis while another partner is being wound down.

What are your minimums?

Minimum order quantities are set per market rather than published as one global figure, because a distributor covering a single country needs a very different opening order from one covering a whole region. The number depends on which categories you want to carry, whether you need localized packaging, and how you plan to ship. In practice most first orders are sized around a full container or a shared container, which is what makes the landed cost work in your favour. We walk through the arithmetic with you on the first call so you can see exactly how the minimum, the landed cost and your retail margin fit together before you commit to anything.

Do you provide retail displays?

Yes. We design and supply both counter displays and free-standing floor displays, and we treat them as part of the product rather than an extra you have to source yourself. They ship flat, build in minutes without tools or fixtures, and hold a full BSCOOL assortment so the brand lands in store as a recognisable section rather than a few loose items on a shelf. Retailers consistently tell us this is what makes the difference between a trial order and a repeat one, because the display does the merchandising work for them. We can also adapt display sizing to the shelf and floor space typical of your market.

How do I get pricing?

Pricing is shared on a 20-minute call rather than published on this page, because distributor pricing depends on your market, your order size and whether you need localized packaging. Book a meeting and tell us which categories interest you. After the call we send you the full distributor price list, the terms, the display options and, where it makes sense, physical product samples so you can put the real thing in front of your buyers. There is no obligation attached to any of it. Most distributors use that first call to work out whether the margins support their retail structure before going any further.

Can I become a BSCOOL distributor?

If you already sell into toy, book, stationery or gift retail in your market, then yes. We look for partners who have live retail accounts and know how to get a new brand listed, because that is the part we cannot do from here. You do not need to be a large operation. Several of our partners are small, focused distributors who cover one country extremely well, and they outperform much bigger companies who treat us as one line among thousands. Tell us which market you cover, which retailers you supply and what kind of volume you are planning, and we will set up a call.

Can I get exclusivity in my market?

Yes. From a certain order volume we give you exclusive rights to your market, secured for either six or twelve months, and it can be extended. Exclusivity means we will not appoint another distributor in your territory or supply retailers there directly for the duration of the agreement, so the work you put into building the brand stays yours. The threshold and the term are set per market and written into the distribution agreement rather than agreed informally. If you are not ready for exclusivity from the start, we can begin on a non-exclusive basis and move you onto an exclusive agreement once the volume is there.

Are your products safe and compliant for my market?

Yes. BSCOOL products are built to comply with European, US and Canadian regulation, and compliance is handled before the goods reach you rather than afterwards. This matters because sourcing from China usually means carrying the testing and documentation burden yourself, which is slow, expensive and easy to get wrong. With BSCOOL that work is already done, so you can list and ship without adding a testing programme to your own costs. If your market has requirements beyond those three regions, raise it on the first call and we will tell you honestly whether we already meet them or what would be involved.

Let's talk

Ready to Grow BSCOOL in Your Market?

Three steps, starting with a 20-minute call.

  1. Step 1: Tell us about your market

    Share your country, retail network and the BSCOOL categories you're interested in.

  2. Step 2: Meet with our Team

    Book a 20-minute meeting to discuss the range, pricing, territory and next steps.

  3. Step 3: Review the opportunity

    Receive pricing, terms and — where appropriate — product samples.